Kerfuffled

I'm finding it a little odd this year that I am not receiving as many 'anniversary' email offers as I have in the past couple of years. This makes me nervous that I may have been purged out of some systems, or that the establishments are getting cheaper. I already received an email from Benihana explaining that they have changed their birthday offer to be a BSGS (buy something get something) this year. I also got an email from Lenny's subs threatening to deactivate my account if I didn't buy a sub within 7 days. They did send out another email redacting the first one, but still...what are these companies thinking?? Don't get cheap on me now restaurants - we have a good thing going.